ICIEMC Proceedings

• Editorial Digitalization & Artificial Intelligence: Catalyst or Barrier to Innovation?

  Irina Saur-Amaral, Teresa Aragonez, Sandra Filipe

  • PDF (Português (Portugal))

Articles

• Meritocracy in Higher Education in Portugal

  Ana Carolina Rodrigues Afonso, Ana Raquel Gil Pereira, Diogo Miguel Cabete Traqueia Bonifácio, Joana Ribeiro Moreira, Matilde Macedo, Manuel Luís Au-Yong-Oliveira

  1-15

  • PDF (Português (Portugal))
• Understanding AI's Role in Shaping Consumer Choices

  Luzia Arantes

  16-26

  • PDF
• Nepotism and Legacy Preference in Portuguese Family Businesses What Prevails: Merit or Relationships?

  Clara Capote, Cláudia Oliveira, Lara Grilo, Maria Esteves, Manuel Luís Au-Yong-Oliveira

  27-42

  • PDF (Português (Portugal))
• Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

  Bruno Costa, David Arbues, Godeliva Hanjam, João Silva, Jorge Ribeiro, Stefano Comodin, Manuel Luís Au-Yong-Oliveira

  43-60

  • PDF
• Personal Brand, canais digitais e relacionamento pela confiança estudo a marcas com longevidade em regiões transfronteiriças

  Carla Martins Igreja, José María Chamorro Rivas, Bruno Barbosa Sousa

  61-75

  • PDF (Português (Portugal))
• Determinants and Outcomes of Football Club Brand Love

  Anabela de Figueiredo Marcos, Luís Branco Roque

  76-86

  • PDF (Português (Portugal))
• Competitive Strategy of Startups Case Study of AppGeneration

  Ana Matos, Catarina Machado, Christian Lopes, Isa Almeida, Lara Correia, Manuel Luís Au-Yong-Oliveira

  87-97

  • PDF (Português (Portugal))
• Social Impact Measurement & Balanced Scorecard A Review of Design, Effectiveness and Limits

  Daniela Moldoveanu, Irina Saur-Amaral, Carla Vieira

  98-112

  • PDF
• Building Long-Lasting and Personalised Customer Relationships The Strategic Impact of Salesforce CRM and Marketing Cloud

  Luciana Monteiro, Sandra Filipe

  113-122

  • PDF (Português (Portugal))
• Leveraging Artificial Intelligence Technologies for Digital Transformation in European Small and Medium Enterprises A Case Study of PRINTRIA

  Elio Santos Novo

  123-128

  • PDF
• Facechurch – An Exploratory Analysis of the Fátima and Lourdes Shrines on Facebook

  Lucília Oliveira, Sara Santos

  129-138

  • PDF (Português (Portugal))
• Analysis of Performance Indicators in International Companies

  Cláudia Ribau, António Moreira

  139-153

  • PDF (Español (España))
• Artificial Intelligence for Innovation in Business & Engineering A Systematic Literature Review

  Irina Saur-Amaral, Teresa Aragonez

  154-165

  • PDF
• Social Marketing and the Integration of Refugees A Preliminary Study in the Urban Quadrilateral

  Ana Moreira Serra, Bruno Barbosa Sousa

  166-176

  • PDF (Português (Portugal))
• Automation, AI Technology and Sustainability in the Fast Fashion Industry A Case Study

  Carolina Valadão, Francisco Coito Paiva, Catarina Morgado, Ana Torres

  177-189

  • PDF (Português (Portugal))

• Leadership, Democracy and Participation

  Manuel Au-Yong-Oliveira

  191-204

  • PDF
• Radicalization and Extremism

  Manuel Au-Yong-Oliveira

  205-216

  • PDF
• Democracy in the Digital Age Evolution of Voting Rights & Online Participation

  Sonila Daiu, Agresa Qosja

  217-226

  • PDF
• Educating Youths on Fake News and Online Disinformation A Comprehensive Approach

  Vlasis Manolias

  227-234

  • PDF
• Kosovo's EU Integration Progress, Challenges, and the Road Ahead

  Valon Murati, Rrezart Dema

  235-242

  • PDF
• European Union (Aims and Values)

  Reni Ndreko, Klajdi Logu

  243-253

  • PDF