PROCEEDINGS OF THE 8TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JUNE 28-29, 2024

THEME: DIGITALIZATION & ARTIFICIAL INTELLIGENCE: CATALYST OR BARRIER TO INNOVATION?

PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JUNE 29-30, 2023

THEME: A RESILIENT NEW WORLD: HOW TO REMAIN COMPETITIVE IN UNSTABLE MARKETS?

PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JUNE 30 - JULY 1, 2022

THEME: TACKLING THE CHALLENGES & SEIZING THE OPPORTUNITIES OF TOMORROW

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JULY 1-2, 2021

THEME: (POST)PANDEMIC CHANGES IN BUSINESS, MARKETING AND CONSUMER BEHAVIOUR

Conference Theme: Projecting the Future, the Future Is Now!