ICIEMC Proceedings

Current Issue

No 4 (2023): Proceedings of the 7th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 29 - June 30, 2023

PROCEEDINGS OF THE 7TH INTERNATIONAL CONFERENCE ON INNOVATION AND ENTREPRENEURSHIP IN MARKETING & CONSUMER BEHAVIOUR, JUNE 29-30, 2023

THEME: A RESILIENT NEW WORLD: HOW TO REMAIN COMPETITIVE IN UNSTABLE MARKETS?

Published: 2023-06-21

Articles

Value Chain Models and Circular Economy Exploratory Results of a Systematic Literature Review

Pedro Almeida, Carlos Ferreira, Irina Saur-Amaral

1-13
- PDF
Future Mobility Challenges for Established Car Manufacturers A Systematic Literature Review

Ramin Sh. Amiri, Irina Saur-Amaral, Margarida Coelho

14-23
- PDF
Digital marketing and sustainable tourism A resiliency proposal

Luzia Arantes

24-34
- PDF
Transformational leadership and positive organisations Feeding the debate with autoethnography

Manuel Luís Au-Yong-Oliveira

35-45
- PDF (Português (Portugal))
An exploratory discussion on motivation, innovation and success in the new digital world

Manuel Luís Au-Yong-Oliveira, Klaus Kuehnel, Evelina Coutinho

46-58
- PDF
Investigating the Positioning of Portuguese SMEs towards the Implementation of the Circular Economy

Rui Jorge Carreira, José Vasconcelos Ferreira, Ana Luisa Ramos

59-65
- PDF (Português (Portugal))
Uma Análise à marca McDonald’s

Liana Chaves, Rafael Coutinho, Yasmin Carvalho

66-73
- PDF (Português (Portugal))
Festival do Bacalhau The success of a redevelopment strategy supported in innovation

Paulo Sérgio Teixeira Costa

74-86
- PDF
O comportamento do consumidor português na aquisição de bens de luxo de mobiliário e decoração

Gustavo D’Arca, Sandra Filipe

87-101
- PDF (Português (Portugal))
Factors influencing the usage of food delivery apps

Ricardo Ermida, Irina Saur-Amaral

102-111
- PDF
I learned, I grew, I succeeded - So why retire? The gift of experience

Bettina Falckenthal, Cláudia Figueiredo, Manuel Au-Yong-Oliveira

112-125
- PDF
Food and Beverage Collaboration Patterns A Systematic Literature Review

Michael Hack, Irina Saur-Amaral, Manuel A. Coimbra, Klaus Sailer

126-134
- PDF
The Role of Customer Engagement with E-banking

Anabela Maria Bello de Figueiredo Marcos, Tânia Marques da Rocha

135-150
- PDF
Propostas para eliminar a pobreza em Portugal com a ajuda das empresas

Bruna Moço, Florbela Oliveira, Rafael Freitas, Susana Duarte, Manuel Luís Au-Yong-Oliveira

151-164
- PDF (Português (Portugal))
Brands and Digital Influencers agencies managing influencer advertising campaigns

Mafalda Moura, Liliana Ribeiro

165-174
- PDF
The role of influencer marketing A case study in the Gas and Fuel Sector

Catarina Parracho, Sara Santos

175-183
- PDF
Business Model Innovation in SMEs a systematic literature review

Lucio Marques Peçanha

184-197
- PDF
O impacto do content marketing na decisão de compra da Geração Z no setor da nutrição desportiva

Márcia Rebelo, Ana Pinto de Lima, Sandrina Teixeira

198-211
- PDF (Português (Portugal))
The Impact of Brand Presence on Consumer Perceptions of Controversial and Noncontroversial Topics

Fabio Shimabukuro Sandes

212-220
- PDF
Immersive Training Weeks in Doctoral Education

Irina Saur-Amaral, António Andrade-Campos, Bárbara Gabriel, Cláudia Figueiredo, Robertt Valente, J.A. Dias-de-Oliveira

221-229
- PDF
When the New Building Is Finally Ready A Study of Students’ Satisfaction

Irina Saur-Amaral, Teresa Aragonez, Luís Gomes Almeida, Raquel Correia, Ricardo Cachide

230-239
- PDF
Innovative Approaches to Teaching and Learning Project Based Learning (PBL) Practices for Good

Irina Saur-Amaral, Teresa Aragonez, Sandra Filipe

240-249
- PDF
Package Label Redesign Spices Case-Study

Liliana Vitorino, Raquel Antunes, Henrique Almeida, Alexey Nazarov, Andreia Jesus, Joel Reis, Nataiya Chornopyska, Paulo Silva

250-261
- PDF

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ISSN: 2184-9102