Artigos

• Value Chain Models and Circular Economy Exploratory Results of a Systematic Literature Review

  Pedro Almeida, Carlos Ferreira, Irina Saur-Amaral

  1-13

  • PDF (English)
• Future Mobility Challenges for Established Car Manufacturers A Systematic Literature Review

  Ramin Sh. Amiri, Irina Saur-Amaral, Margarida Coelho

  14-23

  • PDF (English)
• Digital marketing and sustainable tourism A resiliency proposal

  Luzia Arantes

  24-34

  • PDF (English)
• A liderança transformacional e as organizações positivas Alimentando o debate com a autoetnografia

  Manuel Luís Au-Yong-Oliveira

  35-45

  • PDF
• An exploratory discussion on motivation, innovation and success in the new digital world

  Manuel Luís Au-Yong-Oliveira, Klaus Kuehnel, Evelina Coutinho

  46-58

  • PDF (English)
• Atitudes empresariais das PMEs portuguesas face à implementação da Economia Circular

  Rui Jorge Carreira, José Vasconcelos Ferreira, Ana Luisa Ramos

  59-65

  • PDF
• Explorando a Ligação entre Experiência do Cliente e Lealdade à Marca Uma Análise à marca McDonald’s

  Liana Chaves, Rafael Coutinho, Yasmin Carvalho

  66-73

  • PDF
• Festival do Bacalhau The success of a redevelopment strategy supported in innovation

  Paulo Sérgio Teixeira Costa

  74-86

  • PDF (English)
• O comportamento do consumidor português na aquisição de bens de luxo de mobiliário e decoração

  Gustavo D’Arca, Sandra Filipe

  87-101

  • PDF
• Factors influencing the usage of food delivery apps

  Ricardo Ermida, Irina Saur-Amaral

  102-111

  • PDF (English)
• I learned, I grew, I succeeded - So why retire? The gift of experience

  Bettina Falckenthal, Cláudia Figueiredo, Manuel Au-Yong-Oliveira

  112-125

  • PDF (English)
• Food and Beverage Collaboration Patterns A Systematic Literature Review

  Michael Hack, Irina Saur-Amaral, Manuel A. Coimbra, Klaus Sailer

  126-134

  • PDF (English)
• The Role of Customer Engagement with E-banking

  Anabela Maria Bello de Figueiredo Marcos, Tânia Marques da Rocha

  135-150

  • PDF (English)
• Propostas para eliminar a pobreza em Portugal com a ajuda das empresas

  Bruna Moço, Florbela Oliveira, Rafael Freitas, Susana Duarte, Manuel Luís Au-Yong-Oliveira

  151-164

  • PDF
• Brands and Digital Influencers agencies managing influencer advertising campaigns

  Mafalda Moura, Liliana Ribeiro

  165-174

  • PDF (English)
• The role of influencer marketing A case study in the Gas and Fuel Sector

  Catarina Parracho, Sara Santos

  175-183

  • PDF (English)
• Business Model Innovation in SMEs a systematic literature review

  Lucio Marques Peçanha

  184-197

  • PDF (English)
• O impacto do content marketing na decisão de compra da Geração Z no setor da nutrição desportiva

  Márcia Rebelo, Ana Pinto de Lima, Sandrina Teixeira

  198-211

  • PDF
• The Impact of Brand Presence on Consumer Perceptions of Controversial and Noncontroversial Topics

  Fabio Shimabukuro Sandes

  212-220

  • PDF (English)
• Immersive Training Weeks in Doctoral Education

  Irina Saur-Amaral, António Andrade-Campos, Bárbara Gabriel, Cláudia Figueiredo, Robertt Valente, J.A. Dias-de-Oliveira

  221-229

  • PDF (English)
• When the New Building Is Finally Ready A Study of Students’ Satisfaction

  Irina Saur-Amaral, Teresa Aragonez, Luís Gomes Almeida, Raquel Correia, Ricardo Cachide

  230-239

  • PDF (English)
• Innovative Approaches to Teaching and Learning Project Based Learning (PBL) Practices for Good

  Irina Saur-Amaral, Teresa Aragonez, Sandra Filipe

  240-249

  • PDF (English)
• Package Label Redesign Spices Case-Study

  Liliana Vitorino, Raquel Antunes, Henrique Almeida, Alexey Nazarov, Andreia Jesus, Joel Reis, Nataiya Chornopyska, Paulo Silva

  250-261

  • PDF (English)