Factors influencing the usage of food delivery apps

Resumo

Food delivery apps have become more relevant in recent years, with a specific increase due to Covid-19 pandemics. The research on the motivations of the users of this type of app is rather scarce, a gap that this paper seeks to contribute to. Using the theory of uses and gratifications, we developed a questionnaire-based survey and collected data online reaching a final sample of 93 respondents. The results indicate that the factors influencing the use of food delivery apps are delivery experience, customer experience and listing. Social pressure, ease of usage, quality control, convenience and restaurant search did not have any influence. No differences have been found according with gender, age, place to live, civil status, level of education or employment situation. The study has limitations related to the sampling method, by convenience, not allowing generalization to the population studied.