Impacto do Synectics nas competências criativas de estudantes a frequentar o 2º ciclo do ensino superior

Abstract

The present study aims to understand the contribution of the creative technique Synectics in the development of advanced graduation student’s creative potential, in a classroom context. Assuming a mixed nature, the aim is to capture data from perceptions of the case study’s participants. Therefore, this research involves an intensive and detailed study of a small group of university students, attending the Multimedia Communication Masters program at the University of Aveiro, Portugal. It uses appropriate measurement scales, such as a Torrance’s Creative Thinking Test, and a Diagnostics Test created for the Creativity in Multimedia Communication course, in order to fulfill the defined goals. The collected data and its respective analysis allows the conclusion that the use of Synectics not only helped students to develop their creative potential but it also helped them to further recognize their creative profile, contributing to the development of flexibility, originality and fluency of the answers provided by students and, simultaneously, developed and encouraged divergent thinking.