Vol 2 No 02 (2024) | International Journal of Marketing, Innovation and Strategy

Skip to main content Skip to main navigation menu Skip to site footer

Published: 2025-04-25

Full Issue

Full Issue

Editorial

Editorial Volume 2. Issue 2.

Irina Saur-Amaral, Sandra Filipe

65-66
- PDF

Articles

Green Brand Equity A Systematic Literature Review

Pedro Miguel Magalhães, Irina Saur-Amaral

67-77
- PDF
Artificial Intelligence for Innovation in Business & Engineering

Irina Saur-Amaral, Teresa Aragonez, João Miguel Lopes

78-87
- PDF
Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

Bruno Costa, David Arbues, Godeliva Hanjam, João Silva, Jorge Ribeiro, Stefano Comodin, Manuel Au-Yong-Oliveira

88-102
- PDF
Understanding Internal Marketing Orientation in Higher Education Evidence from a Portuguese Public University

Carla Brás, Irina Saur-Amaral

103-111
- PDF