Vol. 2 No. 02 (2024)

View Vol. 2 No. 02 (2024)

Published: 2025-04-25

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Editorial

Editorial Volume 2. Issue 2.

Irina Saur-Amaral, Sandra Filipe

65-66
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Articles

Green Brand Equity A Systematic Literature Review

Pedro Miguel Magalhães, Irina Saur-Amaral

67-77
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Artificial Intelligence for Innovation in Business & Engineering

Irina Saur-Amaral, Teresa Aragonez, João Miguel Lopes

78-87
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Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

Bruno Costa, David Arbues, Godeliva Hanjam, João Silva, Jorge Ribeiro, Stefano Comodin, Manuel Au-Yong-Oliveira

88-102
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Understanding Internal Marketing Orientation in Higher Education Evidence from a Portuguese Public University

Carla Brás, Irina Saur-Amaral

103-111
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International Journal of Marketing, Innovation and Strategy (IJMIS)
ISSN: 2975-9226

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