Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change

  • Bruno Costa DEGEIT, Universidade de Aveiro, Aveiro, Portugal
  • David Arbues DLC, Universidade de Aveiro, Aveiro, Portugal
  • Godeliva Hanjam DEGEIT, Universidade de Aveiro, Aveiro, Portugal
  • João Silva DEGEIT, Universidade de Aveiro, Aveiro, Portugal
  • Jorge Ribeiro DEGEIT, Universidade de Aveiro, Aveiro, Portugal
  • Stefano Comodin DEGEIT, Universidade de Aveiro, Aveiro, Portugal
  • Manuel Au-Yong-Oliveira INESC TEC, GOVCOPP, DEGEIT, Universidade de Aveiro, Aveiro, Portugal
Keywords: Artificial Intelligence, dynamic capability theory, ethical boundaries, chi-square test

Abstract

Artificial Intelligence (AI) attempts to replicate human traits/capabilities through the development of computer systems, capable of performing tasks/functions that would otherwise require human intervention. There has been a tremendous increase in the use of this tool and no sign that this will change, in the near future. The purpose of this study is to analyse the challenges and opportunities of AI regarding rapid technological change. Therefore, a survey was created (143 participants) based on this theme, focusing on different perspectives by gender and nationality. Chi-square tests were performed, and through the results we concluded that there is an apparent association between gender and being informed about AI. Further support exists for the null hypothesis that there is no association between gender and being against AI. Additionally, we concluded that Portuguese, Spanish, and Italian individuals, in general, align with their perception of technological change and development (the Portuguese perhaps being humbler). Finally, more in-depth research is warranted in the AI era on whether the female gender will perhaps continue to be victim of a lack of self-confidence in the work environment and possibly feeling the “impostor syndrome”.

Published
2024-12-16
How to Cite
Costa, B., Arbues, D., Hanjam, G., Silva, J., Ribeiro, J., Comodin, S., & Au-Yong-Oliveira, M. (2024). Challenges and Opportunities of Artificial Intelligence Regarding Rapid Technological Change. International Journal of Marketing, Innovation and Strategy, 2(02), 88-102. https://doi.org/10.34624/ijmis.v2i02.38337
Section
Articles