International Journal of Marketing, Innovation and Strategy

Dear colleagues, 

We kindly share with you that the second issue of IJMIS has now been published. Two sections of papers are included: the traditional papers (with two systematic literature reviews related to innovation and SMEs, and three empirical papers using structural equation modelling related to marketing and tourism) and papers related to innovative pedagogy (with two case studies related to application of innovative teaching and learning methods in marketing and business courses).

You may have a look at our editorial for an overview of the published papers or check out the whole issue on our site.

Happy readings!

Irina Saur-Amaral & Sandra Filipe