Continuous Publication of Accepted Articles


Dear Authors & Readers, 

We kindly inform you that, as of October 2023, we started to publish "in press" articles on our site, immediately after they have been accepted for publication.

These articles are labelled "in press" and published in an area called "Articles in Press". They already have a DOI but they do not yet have information about the volume, issue or page numbers, which are assigned upon their inclusion in the final issue. 

We hope that this will increase the visibility of the articles published and make the research available sooner to our readers. 

Irina Saur-Amaral & Sandra Filipe

IJMIS Editors-in-Chief

Read more about Continuous Publication of Accepted Articles

Current Issue

Vol 1 No 1 (2023)
International Journal of Marketing, Innovation and Strategy (IJMIS): Volume 1, Number 1
Published: 2023-05-30

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International Journal of Marketing, Innovation and Strategy (IJMIS) is a double-blind peer-reviewed scientific journal with the aim of publishing original, high-quality theoretical and empirical research focusing on the fields of marketing, innovation and strategy. All articles published in IJMIS must provide a significant contribution to these fields and focus on topics that are new and advance the current state of scientific knowledge in marketing, innovation and strategy. 

Specific attention will be given to:

  • business reorientation as a result of Covid-19 pandemics;
  • consumer behaviour & market research;
  • data science, artificial intelligence, machine learning, social media strategy, marketing and business intelligence;
  • destination marketing and niche tourism;
  • digital / integrated communication, advertising and promotion;
  • entrepreneurship, competitiveness and innovation in small and medium-sized companies;
  • innovative approaches to teaching & learning in marketing, innovation and strategy;
  • open innovation, business models and business model innovation; 
  • social marketing, corporate social responsibility and circular economy;  
  • other topics in marketing, innovation and strategy. 

Conceptual articles are welcomed, using systematic literature review methodology or bibliometrics, as well as empirical articles focusing on case study methodologies, netnography, surveys, sentiment analysis, online naturalising inquiry and cross-sectional or time-series analyses based on secondary data sources.