International Journal of Marketing, Innovation and Strategy (IJMIS) is an open access double-blind peer-reviewed scientific journal which publishes original, high-quality theoretical and empirical research focusing on the fields of marketing, innovation and strategy. All articles published in IJMIS must provide a significant contribution to these fields and focus on topics that are new and advance the current state of scientific knowledge in marketing, innovation and strategy. 

Specific attention will be given to:

  • business reorientation as a result of Covid-19 pandemics;
  • consumer behaviour & market research;
  • data science, artificial intelligence, machine learning, social media strategy, marketing and business intelligence;
  • destination marketing and niche tourism;
  • digital / integrated communication, advertising and promotion;
  • entrepreneurship, competitiveness and innovation in small and medium-sized companies;
  • innovative approaches to teaching & learning in marketing, innovation and strategy;
  • open innovation, business models and business model innovation; 
  • social marketing, corporate social responsibility and circular economy;  
  • other topics in marketing, innovation and strategy. 

Conceptual articles are welcomed, using systematic literature review methodology or bibliometrics, as well as empirical articles focusing on case study methodologies, netnography, surveys, sentiment analysis, online naturalising inquiry and cross-sectional or time-series analyses based on secondary data sources. 

We only publish articles in English.

Articles submitted to IJMIS should be original and not previously published in its current form or in part in any other journal or book. When articles were previously presented at a conference, authors should disclaim that information in the submission form, but not include it in the blind-version of the article.

All articles should respect the code of ethics disclosed on IJMIS site and, preferably, authors should double-check their article with a plagiarism tool before submission. 

The blind-version of the article, submitted for review purposes cannot include any element that could allow author identification and must be prepared using the IJMIS template.  

All articles should have a maximum of 6.000 words, excluding bibliographical references.

Submissions can be initiated or reviewed in this page:

IJMIS follows the guidelines of COPE, the Committee on Publication Ethics.

Authors must not use the words, figures, or ideas of others without attribution. All sources must be cited at the point they are used, and reuse of wording must be limited and be attributed or quoted in the text.

Articles that are found to have been plagiarized from an article by other authors, whether published or unpublished, will be rejected and the published articles may need to be corrected or retracted. All articles submitted to this journal are checked through URKUND software.

It is the author's responsibility to obtain permission to quote from copyright sources. Any fees required to obtain illustrations or to secure copyright permissions are the responsibility of authors.

All articles will undertake a double-blind review process. After submission, the assigned Editor will analyze the article and decide whether it complies with the minimum requirements to be considered for publication.

If the editor considers that the article is not adequate for IJMIS, (s)he will inform the authors that the article is rejected and from that point forward, the article can be submitted for consideration to another journal. No review will be performed for articles rejected by the editor. 

If the decision is positive, the editor will assign two reviewers to analyze the article. The review process takes place exclusively online, using the PROA platform.

The reviewers will not know the identity of the authors and the authors will not know the identity of the reviewers (double-blind review). After the reviews are received, the editor will analyze them and, based on reviewers' decision, will inform the authors of the editorial decision after the review. 

If reviews are required, authors will need to perform them and submit on the PROA platform the reviewed article, attaching a separate document indicating how each of the review suggested by the reviewers has been approached. 

If reviews are not required and the article advances to publication, authors will be required to create the final version of the article, correcting any minor elements that need to be adjusted. This version will be submitted on the PROA platform.

If the article is rejected, the editor informs the authors and from that point forward, the article can be submitted for consideration to another journal. 

Note that most journals (IJMIS included) do not allow an article to be simultaneously in consideration for more than one journal and that is considered unethical behaviour.