Vol 1 No 2 (2023) | International Journal of Marketing, Innovation and Strategy

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Published: 2023-12-04

Full Issue

Full Issue

Editorial

Editorial

Irina Saur-Amaral, Sandra Filipe

60-61
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Articles

Business Model Innovation in SMEs A Systematic Literature Review

Lucio Marques Peçanha

62-73
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Design Thinking and Innovation Strategy A Review of Requirements, Success Factors and Barriers in SMEs

Fatma Demir, Irina Saur-Amaral, Daniel Polónia

74-86
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Antecedents and consequences of Apple brand love

Anabela Maria Bello de Figueiredo Marcos, Ana Rita Lapo da Silva

87-103
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Digital marketing and sustainable tourism a resiliency proposal

Luzia Arantes

104-112
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LGBT Tourism Hotel Industry and Local Community Perceptions and Attitude

Sónia Sousa-Silva, Laurentina Vareiro

113-121
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Innovation in Teaching & Learning

Package Label Redesign Spices Case-Study

Liliana Vitorino, Raquel Antunes, Henrique Almeida

122-130
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Innovative Approaches to Teaching and Learning Project Based Learning (PBL) Practices for Good

Sandra Filipe, Teresa Aragonez, Irina Saur-Amaral

131-138
- PDF