Multidimensionality of emotions in tourism studies. An approach from psychological theories.

Abstract

Within tourism, the marketing studies seek to explain the tourist behavior and one of the most explored variables has been emotion. The evaluation of emotions is an element of multidisciplinary interest applied to different areas of research. Starting from the study of the psychological models and theories applied to tourism marketing as a theoretical support, the objective of this work is to focus the definition and possible conceptualization of emotions in the study of typical marketing variables such as satisfaction and behavior. The results show the need to include a psychological approach to the theoretical framework of the study of emotions in tourism, since it helps to conceptualize and foresee reactions and the design of theoretical models and new inputs for experimentation.