Neurotourism: a paradigm shift in travel on the intersection of e-tourism and neuroscience

Resumo

This paper aims to reflect on and reinterpret a recently coined concept, namely neurotourism, by applying the actual and future convergence of Information and Communications Technology and neuroscience to the area of tourism. Current interpretation of the concept suggests that neurotourism explores the neural mechanism underlying tourists’ behaviors and emotions in order to measure tourist satisfaction and revisiting intention1. As opposed to this conceptualisation we offer a different approach drawing on current advancements in the key underlying areas. In particular, we argue that neurotourism goes beyond being merely an applied neuroscience tool in tourism management. (...)