The development of a systematic approach to government involvement in international tourist events

Abstract

Althought there seems to exist recognition that hosting international events may bring many tourism benefits, what seems to prevail is an adhoc approach in their use as a marketing tool. The lack of strategy is likely to result in less than full accomplishment of the benefits. Hence, a more planned and systematic approach to events is necessary in order to fully take advantage of the opportunity posed by the organisation of such events. The overall aim of this paper is to address the need to develop a systematic approach to Govemmenfs involvement in international tourist events. The Portuguese strategy for international tourist events is presented and evaluated.