Vol 2 No 01 (2024) | International Journal of Marketing, Innovation and Strategy

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Published: 2024-11-15

Full Issue

Full issue

Editorial

Editorial

Irina Saur-Amaral, Sandra Filipe

1-2
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Articles

Intellectual Capital and Innovation A Systematic Literature Review

Filipe Sardo, Irina Saur-Amaral, Zélia Serrasqueiro

3-16
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The use of digital marketing channels in the internationalization strategies of B2B companies: The perception of Portuguese managers

Sandra Filipe, Belém Barbosa, Claudia Amaral Santos

17-24
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The consumer behaviour applied to luxury furniture and decor An analysis of the Portuguese scenario

Gustavo de Sousa Tavares Pé D Arca, Sandra Filipe

25-36
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Understanding AI's Role in Shaping Consumer Choices

Luzia Arantes

37-45
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Innovation in Teaching & Learning

Game-based Learning in Higher Education Where Do We Stand?

Irina Saur-Amaral, Teresa Aragonez, Manuel Gouveia

46-64
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