Vol. 1 No. 1 (2023)

International Journal of Marketing, Innovation and Strategy (IJMIS): Volume 1, Number 1

Published: 2023-05-30

Full Issue

Requires Subscription PDF

Editorial

Editorial Volume 1, Issue 1

Irina Saur-Amaral, Sandra Filipe

1-3
- PDF

Articles

Digital marketing and sustainability a study on consumer perceptions

Luzia Arantes

4-12
- PDF
Online consumption habits before and during the Covid-19 pandemic

Joana Sofia Boucinha Santos, Ana Pinto de Lima

13-26
- PDF
Drivers of social media adoption in B2B markets

Anabela Maria Bello de Figueiredo Marcos, Mariana Martinho Leira

27-40
- PDF
WOM antecedents of city residents differences between men and women

Sara Santos, Pedro Espírito Santo, Luísa Augusto

41-50
- PDF
The relationship of online trust with Consumer Generated Media the case of Booking

Sandrina Teixeira, Ana Sofia, Ana Pinto de Lima

51-59
- PDF

International Journal of Marketing, Innovation and Strategy (IJMIS)
ISSN: 2975-9226

	Helpdesk Universidade de Aveiro Copyright © 2026

More information about the publishing system, Platform and Workflow by OJS/PKP.