Vol 1 No 1 (2023) | International Journal of Marketing, Innovation and Strategy

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International Journal of Marketing, Innovation and Strategy (IJMIS): Volume 1, Number 1

Published: 2023-05-30

Full Issue

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Editorial

Editorial Volume 1, Issue 1

Irina Saur-Amaral, Sandra Filipe

1-3
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Articles

Digital marketing and sustainability a study on consumer perceptions

Luzia Arantes

4-12
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Online consumption habits before and during the Covid-19 pandemic

Joana Sofia Boucinha Santos, Ana Pinto de Lima

13-26
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Drivers of social media adoption in B2B markets

Anabela Maria Bello de Figueiredo Marcos, Mariana Martinho Leira

27-40
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WOM antecedents of city residents differences between men and women

Sara Santos, Pedro Espírito Santo, Luísa Augusto

41-50
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The relationship of online trust with Consumer Generated Media the case of Booking

Sandrina Teixeira, Ana Sofia, Ana Pinto de Lima

51-59
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