Reflections on tourism culture in times of digital revolution from contextualizations on Salvador-BA

Abstract

The article considers tourism as a process of (re) configuration of spaces and actions, endowed with social contradictions, which impute pleasures and anguishes to the tourist, establishing continuous flows of visits and re-significances of urban objects. Thus, it is proposed a reflection on tourism in this era of cyberculture, considering how the consciousness of modernity is manifested in the relations between government, businessmen, residents and visitors. To contextualize the approach, we used participatory observation in re-signified equipment in the city of Salvador-Bahia, starting in 2013, in addition to institutional date, to webjournalism and declarations of tourists and residents on the Internet. A conception of tourism culture is developed as a virtual process, since in the midst of social problems, destiny constitutes the ideal environment for the pleasure principle, mixing fantasies and realities that allow tourists to experience singular but never satiating experiences. Such culture is observed as a specific dynamic in the receptive center, whose understanding is essential for the elaboration of urban planning.