Hospitality and stakeholders in events. Multiple case study in Florianópolis, Santa Catarina, Brazil

Abstract

The approach of this research was to understand the hospitality relations between the stakeholders and the organizers of Carnaval, Réveillon, Fenaostra, Boi – de – Mamão and Festa do Divino, in Florianópolis, Santa Catarina, Brazil. The city of Florianopolis is visited by tourists seeking sun and beach, and confronts the seasonality outside the summer period, so that, the events that happen in high season receive more tourists compared to smaller events that happen another seasons. To understand this scene and achieve the research goal, identify the stakeholders of each event, the research was conducted by the research protocol of a multiple case study (Yin, 2010), and participant observation. For analyse results was used the methods of Bardin (2011). It was applied in-depth interviews based on semi-structured script with the events organizers, and with stakeholders nominated by them. The results show that stakeholders don’t own tension between them, but it can happen; the big events have as much stakeholders as smaller or traditional events; the hospitality between the stakeholders contributes to the growth of Tourism.