Prioritizing Factors Influencing Travelers' Sharing of Travel Experiences on Social Media

Preeti Bhaskar; Habiba Al-Mughairi

doi:10.34624/rtd.v48i0.36553

Preeti Bhaskar University of Technology and Applied Sciences, Ibra
Habiba Al-Mughairi University of Technology and Applied Sciences, Ibra, Oman

DOI: https://doi.org/10.34624/rtd.v48i0.36553

Resumo

Social media platform is one of the most used platforms for travelers worldwide to share their travel experiences. Recently, Oman has also started gaining attention as a tourism destination when people started sharing their travel experiences through photos, videos, blogs on social media platform. This presents an opportunity to harness the potential of social media for promoting Oman's tourism industry. To leverage this opportunity, it is important to delve into the key factors that motivate and inhibit travelers from sharing their travel experiences on social media platforms. Therefore, this study takes a comprehensive approach to identify and prioritize the key motivating and inhibiting factors using the Analytic Hierarchy Process (AHP) technique. The insights gained from this research can provide valuable insights to tourism stakeholders and policymakers, enabling them to refine their strategies for promoting Oman as an attractive and competitive tourist destination aligning with the goals outlined in the National Tourism Strategy 2040.

Biografia do Autor

Habiba Al-Mughairi, University of Technology and Applied Sciences, Ibra, Oman

Dr. Habiba A. L. Mughairi is Head of the Department at Business Studies and faculty at University of Technology and Applied Sciences, Ibra, Oman. She has 16 years of teaching experience in the areas of accounting, finance, and economics. She has completed her PhD from Brunel University London. Her research interest includes financial economy, financial econometrics, and applied economics. She has presented several research papers at national and international conferences. She has received two national awards for her research contribution. She also received two funded research grants from the Research Council (TRC), Oman•