Tourism e-Storytelling in creative territories: proposal of a model for a digital multiplatform of e-Storytelling in creative territories

Resumo

The research purpose of this paper is to develop a proposal for a model for a digital multiplatform of e-Storytelling in creative territories. For that a literature review was undertaken, to elucidate the current state of the art concerning the main concepts: creative tourism development models, creative territories, and e-Storytelling. Following a list of creative manifestations, creative territories and localized creative networks in continental Portugal were compiled and a comprehensive examination of creative territories' attributes was conducted, enhancing the understanding of the multifaceted dimensions that shape these dynamic spaces. This information provides a solid and inspiring foundation for the design of an innovative multiplatform e-Storytelling model for creative territories. The model promotes community engagement, facilitating user interaction for a dynamic narrative network in creative territories. It ensures cultural preservation through meticulous curation, safeguarding unique historical and cultural essence. The research's implications extend to tourism management, marketing, and digital technology, offering valuable insights into the dynamic interplay between creativity, tourism, and digital media. The proposed model serves as a practical guide for practitioners and policymakers aiming to enhance tourism storytelling in creative territories.

Biografia do Autor

Rui Miguel Ferreira Carvalho, +351 243 305 880

Rui Carvalho é Professor Adjunto no ISLA Santarém - Instituto Superior de Gestão e Administração e Professor de Turismo na Escola Profissional de Torres Novas, Portugal. Doutorado em Turismo pela Universidade de Aveiro, possui um Mestrado em Desenvolvimento de Produtos Turísticos Culturais e uma licenciatura em Gestão Turística Cultural, ambos pelo Instituto Politécnico de Tomar. Actualmente, é membro da unidade de investigação sobre Governação, Competitividade e Políticas Públicas (GOVCOPP) da Universidade de Aveiro.

 

Publicado
2025-05-15
Como Citar
Santos, V., Carvalho, R., Reis, P., & Simões, J. (2025). Tourism e-Storytelling in creative territories: proposal of a model for a digital multiplatform of e-Storytelling in creative territories. Revista Turismo & Desenvolvimento, 48, 624-648. https://doi.org/10.34624/rtd.v48i0.36394
Secção
Artigos