WTHC

Cluster de enoturismo e rumos futuros

Resumo

Wine tourism is growing worldwide, assuming a significant share of overall tourism and hospitality; therefore, scholars are attracted to understanding what drives wine tourists’ behaviours. This study aims to analyse and cluster wine tourism research and propose directions for future research. A systematic literature review followed by a text-mining approach explored conceptual developments in wine tourism and hospitality. A full-text analysis of 230 articles was conducted to (1) present the WTHC wine tourism and hospitality clustering of core topics that emerged from the literature and (2) suggest directions for future research. The literature on wine tourism and hospitality employs more quantitative than qualitative approaches, utilising structural equations or regression analysis to explore the data. Seven topic clusters were found representing the core research topics on wine tourism and hospitality. Academics tend to employ well-known theories from psychology, sociology, and the economy. Future research topics include the development of new theories, constructs, contexts, and methodologies applied to wine tourism.