Factors that affect the residents’ propensity to invest in tourism

Resumo

The current study based on social exchange theory (SET) investigated the impacts of residents’ perception about tourism on their willingness to invest in tourism. Data for this study were collected from residents who reside in Antalya for at least 1 year through online questionnaire utilizing snowball sampling method. The factors that are included in the residents’ perception of tourism were confirmed by Exploratory Factor Analysis first and then Confirmatory Factor Analysis was applied. Hierarchical regression analysis was executed to test the hypotheses in several stages. The results of the study provided a support for the hypotheses that residents positive perception of economic, social and environmental benefits of tourism increases their motivation to invest in the tourism industry.