Local perspectives of ecotourism development in the Terengganu State of Malaysia

Resumo

This paper identifies the local communities' perception of ecotourism development in the Terengganu state of Malaysia. The study attempts to measure the intention and attitude on ecotourism development based on three dimensions- preservation of cultural traditions, sustainable community development, and ecotourism planning and management. Using a structured questionnaire, the study interviewed a total of 310 respondents from the local communities of two study sites in Terengganu. A purposive sampling technique based on a non-probability convenience sampling design has been adopted to identify the respondents and collect primary data. Results revealed that a significant association is sustained between the attitude and intention regarding the preservation of cultural tradition, and ecotourism planning and management dimensions. The relationship between attitude and intention in
the case of sustainable community development found insignicant. Overall positive yet homogeneous attitudes and intentions by the respondents also observed in the study, which implies that the local people are supporting ecotourism development. However, proper learning and motivational activities should be initiated to increase the intention and attitude towards sustainable community development through ecotourism in the study area. Government authorities must be prepared to work closely with private enterprises in a long-term partnership for economic development. The policymakers, local authorities, and tourism stakeholders should initiate activities for ensuring sustainable ecotourism development which ensures local benefits as well as effective communities' participation in the study area.