Modification on PERVAL Dimensions for Protected Area: Ecotourism Perceived Value in Today’s Pandemic Environment

Resumo

Previous literature on tourism and travel has done a lot of research on perceived value, but nature reserves like national parks have rarely been studied. Hence, the primary reason for undertaking this study is to analyse the dimensionality of the perceived value concept of national parks by adopting the modification of the PERVAL measurement scale. We examined four dimensions: functional value, value for money, novelty value, as well as health and well-being value. A conceptual model was formulated and preliminary tested to examine the value perception of ecotourists on their experiences in national parks. From a series of analysis, the results provided significant insights in relation to the values ​​of health and well-being recognized by eco-tourists during the pandemic. In general, the results elaborated on the focal relationships of all variables, gave insight into the empirical nature of the national protected parks and had significant implications for marketers.