Impact of Covid-19 on customer intention to stay in Airbnb accommodation after Covid-19 pandemic

  • Yang Wang
  • Phoong Seuk Wai
  • Sedigheh Moghavvemi University Malaya

Resumo

While Airbnb was a disruptor of the international hotel industry for many years, Covid-19 has disrupted the disrupter during the last three years. Health risk perceptions and trust in the quality of the service and the influence on tourist attitudes and intention to stay in Airbnb accommodation are two main factors that this study aims to measure. Data was collected from 228 respondents in China and analysed through SPSS. The results show that tourists are concerned about their health, and there is a negative relationship between perception of health risks and attitude towards staying in Airbnb accommodation. They do, however, believe that the Airbnb host is honest and reliable in terms of the quality of their services and that they care about the customer, which influences their decision to stay in Airbnb accommodations after the pandemic. The results of this study can create a better picture of the tourist perception of Airbnb, which can be a piece of good information for the service providers to improve the service or do the necessary.

Publicado
2023-05-26
Como Citar
Wang, Y., Wai, P., & Moghavvemi, S. (2023). Impact of Covid-19 on customer intention to stay in Airbnb accommodation after Covid-19 pandemic. Revista Turismo & Desenvolvimento, 41, 387-401. https://doi.org/10.34624/rtd.v41i0.30531
Secção
Artigos