Empowering wellness worldwide: A critical analysis of the Global Wellness Institute (GWI) journey 2014-2021

Resumo

The paper is focused on published news content of the Global Wellness Institute (GWI). GWI is a non-profit organisation empowering wellness globally, educating the public and private sectors on preventative health and wellness. GWI, since its inception in 2014, has been quite proactive in highlighting and disseminating the issues and avenues of the wellness market. Moreover, in academic endeavours, keeping in view the authentic and updated statistics, GWI publications have been consistently quoted. However, the assessment of GWI and its decelerations has not been yet envisioned in academia. This study aims to accentuate to disentangle this issue and emphasize analysing the news contents of GWI. The interface of NVivo 12 analysed the press release content. The conclusion says that the manifesto of GWI with regards to wellness empowering for the global industrial and academic arena associated with tourism is perfect. Further findings reveal the major functional dimensions of GWI incudes Stakeholders Collation and Partnership, Pluralistic Sightedness, Statistical and Research Resilience, Wellness Internationalization, Non- Commercial Agenda, and Contextual Adaptations. The wellness tourism framework, and implications for industry and academia are presented.