Managing relationship with corporate clients: a case study of the hotel industry in Goa

  • Armando Luis Vieira Universidade de Aveiro
  • Carlos Costa Universidade de Aveiro
  • Rathisha Fernandes Universidade de Aveiro
DOI: https://doi.org/10.34624/rtd.v0i3.13948
Keywords: Hotel industry, Relationship marketing, Relationship quality

Abstract

Based on the results of a multiple-case study, this paper explores the marketing strategies used by hoteliers in Goa, a '365 days on a holiday spof.
Particular attention is paid to evidences of the practice of relationship marketing and managerial suggestions are presented.

Published
2005-01-01
How to Cite
Vieira, A. L., Costa, C., & Fernandes, R. (2005). Managing relationship with corporate clients: a case study of the hotel industry in Goa. Journal of Tourism & Development, (3), 35-46. https://doi.org/10.34624/rtd.v0i3.13948
Issue
No 3 (2005)
Section
Articles
License