Analysis of a brazilian tourist destination under the focus of sustainability

Maria José Brabosa de Souza; Elaine Ferreira; Carlos Alberto Barbosa de Souza

doi:10.34624/rtd.v0i7/8.13717

Maria José Brabosa de Souza University of São Paulo
Elaine Ferreira Santa Catarina Federal University
Carlos Alberto Barbosa de Souza Severino Sombra University

DOI: https://doi.org/10.34624/rtd.v0i7/8.13717

Keywords: Tourist destinations, Tourism sustainability, City of Florianópolis-Brazil

Abstract

Tourism development in Brazil is a viable and economic alternative for job creation and revenue as long as the country can rely on human resources training and a business community integrated with the public sector to attract visitors through the quality of infrastructure and services. The aim of this study was the analysis of tourist flow in a given Brazilian city and the visitor’s view on the quality of infrastructure and tourist attractions. An official data base was used and a survey with 172 tourists performed. The research revealed a fluctuation in the tourist flow - causing economic and social unsustainability - and a lack of quality in the overall services according to the tourist’s opinion,such as safety, urban and beach cleanliness, tourist information, commercial centers and tours. Integration between government, private sector and agencies promoting tourism is the key to improve the quality of the overall services.