Estrategia y el nivel de innovación en el sector hotelero español

Abstract

The research presented concerns the relationships between, on the one hand, certain factors determining the Strategic Management Process and, on the other, innovation in hotel chains operating in Spain. This article analyzes a part of this work, where we extract and investigate in particular the block of the strategy formulation. The importance of showing this model as a whole, and later the study that relates formulation and innovation, is to demonstrate how the strategy formulation is a key factor in raising the level of innovation in hotel firms. The theoretical positioning to be adopted in this research is integrated, within the discipline of Strategic Management, in the approach based on the resources and capacities of the organisations under study. Starting from this premise, innovation is emphasized as a key strategic capacity, and the management of innovation is taken to be a fundamental element for the development of dynamic capacities that would enable a company to secure competitive advantages and increase business profitability.