A empirical study on cruise entry port site selection in Taiwan

Resumo

Whereas industry grows and the “Three Links in mail, transport and trade across the Taiwan Straits” direct transport is ready on its way, it is imperative that more efforts should be made to properly identify the marketing position before further promoting the cruise tour product. The major objectives of this study were:
– Based on AHP, explore the weight of importance of the cruise entry port Site Selection.
– To develop the modes of cruise port site selection and the strategy in developing a cruise entry port in Taiwan.