Gastos turísticos: um método estrutural para a composição dos gastos nos destinos turísticos

Abstract

The study of tourist spending in destinations remains an alternative to identify the actual tourist consumption. However, the complexity of the variables that make up the spending is a limiting factor in the choice of the method. Thus, we attempted to present a study of the methodology used for the composition of tourist spending in the cities of Gramado and Canela in southern Brazil. The collection of data drew on the creation of a new structured questionnaire to identify the socioeconomic characteristics of the trip and write individual daily tourist expenditure. As a result, tourist daily spending was identified in seven consumption variables: accommodation, food, entertainment, agency, transportation, shoppingand other expenses. In the study, most tourists are women, married, working on trade, travelling by own car, in family, and remain four days in the destination. Finally, the methodological framework presented has identified a complex statistical procedure, able to portray the effects of economic and financial impacts of tourism, as significant investment, marketing
strategies and management of a destination.