Orientação empreendedora no contexto internacional: um estudo de caso da Vinícola Panceri

Abstract

The aim of this study is to analyse the international enterprising orientation (OEI) in an internationalized wine company based in the South of Brazil. By means of an exploratory and descriptive study a qualitative approach was adopted. Through the application of the single-case study method, data was collected by documental research and fieldwork, namely semi-structured interviews. As main results, behaviours resulting from the company organizational practice which characterize OEI were identified, among which the dimensions ‘international innovativeness’ and ‘international proactivity’ were specifically highlighted. In the dimension ‘international risk-taking’ some disparities were evinced as some elements are more often present than others. In the dimensions ‘competitive aggressiveness’ and ‘international
independence’, the frequency was lower, corroborating the concept of multidimensionality in OEI.