Altmetrics and journalism: using Twitter comments to analyze public engagement

  • Marina Lisboa Empinotti Universidade da Beira Interior
  • Rita de Cássia Romeiro Paulino Universidade Federal de Santa Catarina
Keywords: Journalism, social network analysis, metrics, altmetrics, twitter


This article presents the potential of the extraction and visualization data in Social Networks for the field of Journalism. The role of people's participation in networks emphasizes and praises facts that have been published in the media. We used Social Network Analysis (SNA) as a methodology to identify alternative metrics or "altmetrics" in a case study involving news about the death of the Rector of the Federal University of Santa Catarina (UFSC - Brazil), Luiz Carlos Cancelier. We applied the cloud based tool Netlytic to retrieve a volume of comments made on Twitter after the Rector's death, from 2017-11-28 to 2018-01-02. The analysis has two variables, the first one in the Social Network environment and the second focused on the people participating on it. Results indicated an interesting connection between SNA and the journalistic area, as an instrument to verify the impact of news and the engagement of the public commenting or sharing it.


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