Medir la Felicidad con Instagram. ¿Cuáles son las Ciudades más Felices de España?

Xabier Martínez Rolán; Valeriano Piñeiro Naval

doi:10.34624/jdmi.v2i4.7794

Xabier Martínez Rolán University of Vigo
Valeriano Piñeiro Naval Universidade da Beira Interior

DOI: https://doi.org/10.34624/jdmi.v2i4.7794

Keywords: social networking, instagram, sentiment analysis, happiness, instragram happiness index (IHI), big data

Abstract

El uso de emoticonos supone un recurso expresivo de gran utilidad para los usuarios de las redes sociales digitales, debido a su capacidad para transmitir ideas y conceptos de forma visual e inmediata. Este estudio explora la posibilidad de medir la felicidad a través de los emojis empleados por los usuarios de Instagram. Dado que esta aplicación permite la geolocalización de sus publicaciones, proponemos una taxonomía basada en la clasificación de Novak et al. (2015) que aplicamos a las seis ciudades más pobladas de España, como son: Madrid, Barcelona, Valencia, Sevilla, Zaragoza y Málaga.

Fueron identificadas, desde el 10 hasta el 21 de diciembre de 2017, un total de 15234 publicaciones para su posterior análisis y que contenían, al menos, uno de los emojis seleccionados para integrar nuestra ficha de codificación, compuesta por variables como el tipo de publicación (fotografía o vídeo) o su número de “likes” y comentarios. Asimismo, se generó un “Índice de Felicidad en Instagram” (IFI) a partir de la asignación ponderada de valores numéricos a cada emoji, lo que nos permitió calcular el nivel de felicidad expresado mediante esta red social en cada una de las seis ciudades, que manifestaron, a su vez, diferencias estadísticamente significativas.

(The use of emoticons supposes an expressive resource of great utility for the users of the digital social networks, due to its capacity to transmit ideas and concepts of visual and immediate form. This study explores the possibility of measuring happiness through the emojis used by Instagramusers. Since this application allows the geolocationof their publications, we propose a taxonomy based on the classification of Novak et al. (2015) that we apply to the six most populated cities in Spain, as they are: Madrid, Barcelona, Valencia, Seville, Zaragoza and Malaga. From 10 to 21 December 2017, a total of 15234 publications were identified for subsequent analysis and which contained at least one of the emojis selected to integrate our coding card, made up of variables such as the type of publication (photograph or video) or its number of "likes" and comments. Likewise, an "Instagram Happiness Index" (IHI) was generated from the weighted assignment of numerical values to each emoji, which allowed us to calculatethe level of happiness expressed through this social network in each of the six cities,whichin turn showed statistically significant differences.)

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Medir la Felicidad con Instagram. ¿Cuáles son las Ciudades más Felices de España?

(Measure happiness with Instagram. What are the Happiest Cities in Spain?)

Abstract

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