A Construção da Identidade dos Novos Partidos em Páginas Oficiais do Facebook
(Building New Party Identity on Official Facebook Pages)
Antecipando os dois escrutínios de 2019, as eleições europeias de 26 de Maio e as legislativas de 6 de Outubro, surgiram recentemente alguns novos movimentos, a maioria dos quais entretanto oficializados enquanto partidos, que procuram apresentar-se como novidades no espectro político, ocupando posições até aqui supostamente inexistentes. Iniciativa Liberal, Aliança, Volt e Chega, além da demarcação ideológica, parecem também apostar em modalidades distintas de interação com os seus potenciais eleitores, emparticular aquelas proporcionadas pelas novas tecnologias, como é o caso dos sites de redes sociais. Procuraremos aqui identificar (e diferenciar) as estratégias de comunicação no Facebook de cada um desses movimentos num período ainda a alguma distância dos atos eleitorais, mas em que estes –em particular as eleições europeias –já estavam presentes na agenda política nacional.
(Foreshadowing the two electoral ballots of 2019 in Portugal, the European Elections of May 26 and the legislatives of October 6, several new movements appeared in the national political scene – most of them meanwhile becoming official parties – presenting themselves as novelties, occupying supposedly inexistent positions in the political spectrum. Iniciativa Liberal [Liberal Initiative], Aliança [Alliance], Chega [Enough] and Volt, besides the ideological differentiation, also seem to bet in new modes of interaction with their potential electors, namely those enabled by information technologies, as is the case of social network sites. In this paper, we will aim at identifying (and differentiating) the communication strategies on Facebook for each of these new movements during a period still ahead of the electoral acts, but in which these – particularly European Elections – were already in the Portuguese political agenda.)
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