The Impact of TikTok on the Viralization of the Entertainment Industry – The Netflix´s Series Case
(O Impacto da Rede Social TikTok na Viralização da Indústria de Entretenimento – O Caso das séries Netflix)
Abstract
A Internet e as redes sociais vieram transformar, por completo, a sociedade e o mundo atual, através de um acesso rápido e facilitado a grandes recursos de informação. Isto traduz-se, cada vez mais, em oportunidades para elevar a notoriedade, a capacidade de adaptação por parte de vários ramos e setores. Naturalmente, a Indústria de Entretenimento não foge à regra e o método de consumo e alcance de conteúdos dentro da área tem vindo a modificar-se. Com o presente artigo, é explorado até que ponto a rede social TikTok contribui para o processo de viralização de séries da plataforma de streaming Netflix. Foi realizado um levantamento do Estado de Arte, para reunir e consolidar informação e numa fase posterior foi adotado uma metodologia de investigação de natureza quantitativa, através da realização de um acompanhamento online.
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