“Are you still watching?”:Tecnicity, Temporality, and Excess in Streaming Consumption
Abstract
This article understands binge-watching, binge-searching, and speed-watching practices as forms of contemporary consumption in streaming platforms. Recurring to the Mediation Theory and defining excess as the fruition of representation, this work proposes a theoretical study of streaming consumption practices as technicities impregnated with “excessive temporalities”. The article points to the relevant presence of Martin-Barbero’s thinking as a necessary alternative (and an opposition to technicism) for interpreting digital consumption. It also proposes the replacement of excess as an ontologically qualitative cultural category. As a final consideration, “excessive temporalities” of consumption are theorized in three subdivisions: 1) Excess in terms of the fruition in the quantity of the represented content (binge-watching), 2) Excess in terms of the fruition during the peregrination to the represented content (binge-searching), and 3) Excess in terms of the fruition in the rhythm of the represented content (speed-watching).
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