Enhancing Cultural Heritage of a Region Through Visual and Auditory Engagement in a Video Mapping Projection

  • Pedro Miguel Faria Instituto Politécnico de Viana do Castelo
  • Sandra Cardoso Instituto Politécnico de Viana do Castelo
  • Roberto Morais Instituto Politécnico de Viana do Castelo
  • Pedro Miguel Moreira Instituto Politécnico de Viana do Castelo
  • Anabela Moura Instituto Politécnico de Viana do Castelo
  • Gonçalo Maia Marques Instituto Politécnico de Viana do Castelo
  • Alexandre Silva Instituto Politécnico de Viana do Castelo
  • Carlos Almeida Instituto Politécnico de Viana do Castelo
  • Isabel Araújo Instituto Politécnico de Viana do Castelo
Keywords: Video Mapping Technique, New Media, Audiovisual Production, Visual Narrative, Cultural Heritage


New media, such as projections using the video mapping technique, are increasingly used in public spectacles, attracting many viewers. However, most video mapping spectacles are highly focused on special effects and visual appeal, rarely focusing on the visual narrative with the aim of communicating and diffusing historical knowledge. Interested in the unexplored potential of using this technique, the project was established for the development of an audiovisual production for a video mapping projection that took place in May 2019, as part of the NMSPCAM project. The current article reveals the research and consequent method for storytelling and communicating cultural heritage, in the real context of the project. Starting by analyzing cases of relevant audiovisual productions and immersive exhibitions, the video mapping technique is studied on its ability to convey facts and information, exploring its potential to discover and enhance culture to a wider audience.

The present article investigates the narrative facet of the production using the results of the NMSPCAM project’s audiovisual production as example. The visual narrative, as a central topic, is explored on the different facets of production, from the medium, to the character design, historical elements and sound design.


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