Digital Platforms Audiovisual Culture and Memory:
the Case of Film Festivals in the North and Northeast of Brazil
This paper aims at discussing the role of digital platforms in preserving memory and in recording information related to film festivals to users. The study is based on the systematization of film festivals that are held on a regular basis in the North and Northeast regions of Brazil and reviews the integrated digital platforms (websites, Facebook pages, blogs etc.) of each festival. Data analyzed was retrieved from the National Film Agency (ANCINE) and the Kinoforum Guide. Final sample mapped 66 film festivals or exhibitions in all nine states of the Northeast region and 12 events in six states of the North region. Netnography was used as a method to analyze digital environments that host information about the film festivals, considering for that purpose, four categories of analysis: language, history, types of interaction and elements of memory. The provision of online information demonstrated that digital media is still underutilized by festivals and cinema promoters, mainly due to an elementary use of digital platforms resources.