Teixeira, Sandrina, CEOS.PP, ISCAP, Politécnico do Porto, Porto, Portugal, Portugal

• International Journal of Marketing, Innovation and Strategy vol. 1 n.º 1 (2023) - Artigos
  The relationship of online trust with Consumer Generated Media
  Resumo  PDF (English)
• ICIEMC Proceedings n.º 4 (2023): Proceedings of the 7th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, June 29 - June 30, 2023 - Artigos
  O impacto do content marketing na decisão de compra da Geração Z no setor da nutrição desportiva
  Resumo  PDF