Estratégia e competitividade no setor da construção civil: um estudo aplicado ao norte de Portugal

  • José Gomes Instituto Politécnico do Cávado e do Ave (IPCA)
  • Teresa Dieguez Instituto Politécnico do Cávado e do Ave (IPCA)
  • Bruno Sousa Instituto Politécnico do Cávado e do Ave (IPCA)
Palavras-chave: Strategy, Competitive analysis, Generic strategies, Civil construction


The Civil Construction sector in Portugal has suffered significant fluctuations over the last few years. Being an important sector for economic growth due to its ability to provide infrastructure and create jobs, it is imperative that companies adopt tools for analysis and control of the strategy in order to survive and remain competitive. The evaluation of the generated strategic alternatives will allow to make the major decisions (generic strategy, products and markets, growth and development options), but efforts to transform intentions into actions emerge in the implementation phase of the strategy: the most difficult phase of the entire strategic process, since it is closely linked to organisational change. Interviews were conducted with five managers of companies in the sector and the study aimed to understand which generic strategy allows them to obtain a greater competitive advantage. Most of the interviewees considered it to be cost leadership.