Leveraging Artificial Intelligence Technologies for Digital Transformation in European Small and Medium Enterprises

A Case Study of PRINTRIA

Resumo

In recent years, digital technologies have significantly reshaped the economy and society, impacting all sectors of activity and the daily lives of Europeans. The digitalization of the European economy has compelled entities across the board to adapt their internal processes to address emerging needs. This paper explores how European SMEs can leverage recent advancements in Large Language Models (LLMs) or Generative Pre-trained Transformers (GPT), such as ChatGPT, GEMINI, or other tools of Artificial Intelligence (AI), to achieve this objective, considering their constraints in terms of human and financial resources compared to larger enterprises. Our focus is on PRINTRIA, a small Portuguese company that utilized these resources to overcome internal skill shortages and execute system migrations without external reliance. The findings highlight the practical steps taken, the benefits realized, and the challenges faced by PRINTRIA, demonstrating the potential of AI tools in supporting SMEs. Furthermore, the study concludes that investing in digital skills and leveraging AI technologies can significantly enhance operational resilience, efficiency, and competitive advantage for SMEs.