Creative tourism and regenerative design The case of Recife creative tourism plan co-creation process

Resumo

Objectives| This article presents the congruences and divergences between creative tourism and regenerative design by analyzing the process of drawing up Recife's creative tourism plan for 2019 - 2021. The work is a case study carried out by analyzing the content of the reports on the process of drawing up Recife's 2019-2021 creative tourism plan and the experience of the researcher.

Methodology| This is a case study, as it aims to analyze regenerative tourism through the experience of drawing up the creative tourism plan for Recife 2019 - 2021. In addition to a bibliographical review of specialized literature, data was collected through documentary research and participant observation. The data was analyzed using content analysis.

Main findings and contributions| The analyses suggest that creative tourism as an activity has dynamics that drive the establishment of regenerative cultures since it can help transform the worldview of the people involved. The significant differential of creative tourism as a transformative practice is establishing learning relationships and using art/creativity as a platform for this action. It can be seen that the regenerative elements of creative tourism applied to the process of drawing up the creative tourism plan have contributed to the establishment of an integrative public policy, the results of which feed back into the system and drive it towards new actions expanded beyond the spaces directly related to creative tourism. The study shows that creative tourism has the potential to impact the tourism model that is practiced in Recife.

Limitations| This research is a particular case study of the Recife ecosystem; the findings may not be generalizable to other places or tourism dynamics. It would be very beneficial for the field of creative tourism studies if it could be replicated in other creative tourism ecosystems in order to understand how the characteristics of creative tourism behave.

Conclusions| Creative tourism uses art as a platform for expressing encounters and learning, making it a potent activity for integrating and transforming world views. By connecting with the place through creative activity, people connect with themselves and access dormant resources; the activity generates meaning for them in connection with the place.

The dynamics of the creative tourism development model in Recife show characteristics of regenerative design and are a starting point for thinking about a regenerative tourism development model. Issues such as looking at the place through the lens of abundance and presenting it from the point of view of its potential can influence the way travellers look at the destination and revise the power relations between the centre and the periphery, as well as the way the locals look at themselves, their knowledge and their territory, which has an impact on their belief in themselves and their confidence that other realities are possible.

Belief in oneself and the possibilities expands engagement in actions. It strengthens popular co-participation and governance and gives legitimacy to the processes and resolutions arising from this dynamic. This makes it possible to reach and influence spaces not directly related to the daily reality of creative tourism, thus influencing processes and opening up space for other ways of operating.

Learning is fundamental in creative tourism, both as a product and a process. Learning is an essential dynamic in regenerative systems because it favours an empathetic outlook when one understands the other person's reality, increases the system's repertoire and contributes to an adaptive and resilient ecosystem.

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