Cardoso, Patricia Azinheira, Instituto Politécnico de Coimbra, ESTGOH, 葡萄牙
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ICIEMC Proceedings 编号 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13, 2020 - Artigos
Motivations' consequences to watch TV ads
摘要 PDF (Português (Portugal))
