Cardoso, Patrícia, Polytechnic Institute of Coimbra, ESTGOH, Portugal

• ICIEMC Proceedings No 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13, 2020 - Articles
  Retail service quality as a determinant of brand experience and consumer loyalty: a study applied to fashion retail
  Abstract  PDF (Português (Portugal))