Barreto, Ana Margarida, Universidade Nova de Lisboa, Portugal

• ICIEMC Proceedings n.º 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13, 2020 - Artigos
  To “like” or “not to like”: the relation among Facebook, brand attachment and loyalty in Higher Education Institutions
  Resumo  PDF (English)