Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro
Digital communication of museums in Porto and Northern Portugal
Recent years have seen an increase in the number of assistive technologies that museums use to engage visitors. Information and Communication Technologies (ITC) offer new opportunities in the museum environment, whether indoors or outdoors, adopting interactive cultural experiences, with the aim of being accessible to all visitors. In this sense, the main aim of this research was to identify and analyze the digital tools and communication techniques used by museums, both on the web and on site, which promote Digital Communication. In the first phase, to analyze the museums' websites, a matrix of variables was created to define Digital Communication, based on the digital tools and communication techniques identified in the literature review. The analysis resulted in a matrix that defines Digital Communication in three dimensions: Visibility, Usability and Interactivity. For each of these dimensions, variables were identified that could be observed and tested, so that they could be considered active on museum websites. In a second phase, an online questionnaire was applied to all the museums in the sample in order to gather additional information. The results obtained from the analysis of the websites are lower than expected, as none of the websites identified all the variables mentioned. Analysis of the questionnaires shows that there is a greater concern for the diversity of visitors, due to the combination of multi-format communication techniques with digital tools.
Direitos de Autor (c) 2025 Revista Turismo & Desenvolvimento
As the tourism sector accounted for 15.8% of Portugal's economic output in 2022, it is crucial to examine this sector from various angles in Portugal. Using Granger causality, we confirmed a bidirectional relationship between tourism revenue and Gross domestic product per capita, as well as between the number of nights spent by tourists residing in Portugal in Portuguese collective accommodation establishments and Gross domestic product per capita from 1996 to 2022. Several unidirectional relationships were also found, namely between the average number of stays of tourists residing in Portugal and foreigners in the Portuguese Gross domestic product per capita, and the number of overnight stays of the tourists living in Portuguese territory and abroad in collective accommodation units (tourists who stay in establishments broadly classified as hotels) in Portugal, the average number of stays of these tourists, and Portuguese tourism revenues. Using data obtained from INE (Statistics Portugal) and Granger Causality, a notable fact that we observed is that, despite Portugal's GDP having increased in recent years, the average number of stays in Portugal, both for residents and non-residents, has not increased. More people spend nights in Portuguese shared accommodation units, but the average stay is not growing, which could benefit the country. Policy makers and various tourism agents must face this reality and find ways to encourage tourists to stay longer. As far as we know, this is the first time these variables have been used empirically with this methodology, which allows statistical relationships to be analysed from all possible angles.
Medindo a fidelidade dos clientes de hotéis
In the explored topic of measuring hotel guest loyalty, factors influencing the formation of guest loyalty in conditions of intense competition for consumers are considered. The primary focus of this work is directed towards the impact of the internet and social media in terms of reviews and feedback on customers' decisions regarding service acquisition, where positive reviews can attract new guests while negative ones can affect the image and reputation of the hotel. It has been demonstrated that retaining existing customers is cheaper than acquiring new ones, and loyal customers typically make repeat bookings, utilise additional services, and may also attract new guests. The study confirms the importance of service personalisation and brand alignment with consumer values rather than solely providing high-quality services. Technological solutions, such as loyalty programs through mobile applications and online booking, can serve as tools for customer relationship management and the creation of personalised services. The conducted research highlights the importance of multidimensionality of customer loyalty, focusing on the interaction of behavioural, cognitive and emotional factors. It also adds an innovative element by using modern technologies, such as big data analysis and Customer Relationship Management (CRM) systems, to personalise services and manage customer relationships. In addition, it is important that the article considers the influence of social media and online reviews on loyalty, which helps to offer new approaches to the evaluation of loyalty programs. The cultural and social aspects of the perception of loyalty programs are an important difference from others in this field. This makes the work relevant and valuable for hotel industry practitioners. The research convincingly supports the thesis that active efforts toward fostering loyalty are key factors for the sustainable development of the hotel business.
Wine tourism is growing worldwide, assuming a significant share of overall tourism and hospitality; therefore, scholars are attracted to understanding what drives wine tourists’ behaviours. This study aims to analyse and cluster wine tourism research and propose directions for future research. A systematic literature review followed by a text-mining approach explored conceptual developments in wine tourism and hospitality. A full-text analysis of 230 articles was conducted to (1) present the WTHC wine tourism and hospitality clustering of core topics that emerged from the literature and (2) suggest directions for future research. The literature on wine tourism and hospitality employs more quantitative than qualitative approaches, utilising structural equations or regression analysis to explore the data. Seven topic clusters were found representing the core research topics on wine tourism and hospitality. Academics tend to employ well-known theories from psychology, sociology, and the economy. Future research topics include the development of new theories, constructs, contexts, and methodologies applied to wine tourism.
wine tourism, text-mining, loyalty, winescape, experience
Mapping internationalisation research in tourism and hospitality
Internationalisation in tourism and hospitality has been featured as a research field covering various topics and problems. However, no bibliometric study has reviewed the relevant literature in this research area so far. Therefore, this article provides a bibliometric perspective on the research on internationalisation in tourism published between 1980 and 2024. This study aims to explore the evolution, structure, and boundaries of research on internationalisation in the field of tourism, as indexed in the Web of Science (WoS). A total of 206 documents — including journal articles, conference proceedings, books, and book chapters — related to internationalisation in tourism were analysed through the R studio Bibliometric package program. This research conducted performance analyses (number of articles per year, most influential author, most influential journals and most influential countries) and science mapping (word cloud, co-author, citation, country, institution and thematic analyses). It has revealed that the number of research conducted each year experienced ups and downs. Various authors, organisations, journals and countries have made significant contributions to the research on internationalisation in tourism and hospitality during the examined period. Science mapping analysis has provided a significant understanding of the structural, dynamic and conceptual structure in terms of internationalisation. This study also makes important contributions to tourism research in terms of the main themes of internationalisation and new trends.
Internationalization, Tourism, Hospitality, Bibliometric, Science Mapping
Green innovation in the hospitality industry
This paper investigates if and how employee perceptions of the elements of green organisational culture help to create green innovation in the delivery processes and in shaping a green image of the hotel industry. It explores and tests the moderating role of organisational identity in the relationship between subjective norms and components of green innovation. A sample of 315 employees in luxury hotels/resorts participated in this study. The AMOS software platform was used to evaluate the measurement scales of the constructs, the measurement model, and the structural model within structural equation modelling. The results support six out of eight hypotheses within structural equation modeling. Especially, the effects of subjective norms on green innovation in the process and green image innovation become stronger with a positive moderating effect of organisational identity. Based on the research findings, the paper gives recommendations to help organisations promote the role of green organisational culture by encouraging employees to improve green innovation behaviour.
green innovation, green organisational culture, identity, hospitality
Determinants of tourist intentions to use mobile applications for accommodation booking
The present study examines the factors influencing tourists' intentions to book accommodation in Ho Chi Minh City, using mobile applications. It addresses various purchasing behaviours on platforms such as Airbnb, Agoda, and Booking.com. The findings offer strategic insights for policymakers and industry stakeholders aiming to enhance app adoption among hoteliers. Grounded in the Technology Acceptance Model (TAM) framework, this study expands the model by incorporating social influence, pricing strategies, payment systems, and security perceptions to reflect the complexities of mobile booking behaviours. Data were collected through face-to-face questionnaires distributed to 332 domestic tourists between January and March 2024 and analysed using SPSS version 26. The study identifies key factors affecting usage intentions, with social influence emerging as the strongest predictor (β = 0.313), followed by perceived ease of use (β = 0.250) and perceived usefulness (β = 0.203). The regression model explains approximately 55.2% of the variance in usage intention, highlighting the critical role of these determinants in mobile app adoption. This research contextualises TAM within a culturally specific setting, sizing the interplay of trust in digital platforms and social norms. The findings enhance the understanding of mobile app adoption behaviour in Ho Chi Minh City and similar environments. Keywords | mobile accommodation booking, Technology Acceptance Model (TAM), social influence, pricing strategies, payment systems, security perceptions
Green food buying intention using the constructs of the Norm Activation Model as moderators among tourists in Ghana
This study investigates purchasing intentions within the framework of the theory of planned behaviour (TPB), extending its scope by incorporating additional dimensions: personal norms, awareness of consequences, and ascribed responsibility in the context of green foods. Data was collected from 456 tourists in Ghana through face-to-face interactions, using a cross-sectional and quantitative approach. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess the measurement model, test the hypotheses, and evaluate predictive relevance. The research reveals that attitudes toward green food (ATT), subjective norms of green food (SNN), number of children in a family (NCF), health benefits (HBF), and environmental issues (ENI) directly influence purchase intentions. Furthermore, personal norms (PN), awareness of consequences (AC), and ascribed responsibility (AR) positively moderate the relationships between attitudes toward green food, subjective norms of green food, and perceived behavioural control regarding purchasing intentions. This study provides valuable insights into the factors shaping tourist purchasing intentions. Consequently, marketing practitioners can tailor their strategies to align with the buying preferences of tourists in Ghana, specifically targeting green food products. This paper contributes to an underexplored area of research: understanding tourist purchasing intentions in Ghana. Prior studies on purchasing intentions have not extensively incorporated the extended TPB dimensions—number of children in a family, health benefits, and environmental issues—to comprehend this phenomenon.
purchase, health, attitude, green foods, environment.
Understanding the influence of perceived value on Millennial tourists' revisit intentions in Indian homestays
Perceived value is considered a crucial aspect in understanding customers' tangible actions. Existing literature has examined how different dimensions of perceived value influence a person's behavioural intention, but their impact on revisit intention has largely been overlooked. This study investigates functional, social, and emotional values influence on millennial tourists' satisfaction and revisit intention during homestay experiences in India. Analysis of survey responses from 329 millennial tourists reveals that functional and emotional value significantly affect satisfaction, whereas social value does not. Satisfaction, in turn, significantly influences revisit intention. Furthermore, gender analysis indicates that females perceive homestay experiences more positively than males. These findings have important implications for enhancing millennial tourist revisit rates, emphasising the need for tailored strategies in this context.
Homestay, perceived value dimensions, millennial tourist, revisit intention, gender
Analysing the influence of Generation Z on destination loyalty
This study aims to examine the influence of Generation Z on tourist destination loyalty with tourist satisfaction as a mediator variable. The two exogenous variables added are Digital experience and Environmental awareness, both of which are considered to have a significant influence on the behaviour of Generation Z travellers. Using the path analysis method, this study examines how these two variables, along with tourist satisfaction, influence destination loyalty. Data was collected through an online survey completed by respondents from Generation Z, who had travelled in the past 12 months. A total of 387 responses were analysed to evaluate the conceptual model using Structural Equation Modeling (SEM) techniques. Results show that Digital experience has a positive effect on tourist satisfaction, confirming that engaging and easy digital interactions play an important role in Generation Z's travel experience. The correlation between environmental awareness and contentment is substantial, suggesting that environmental awareness is a key determinant of satisfaction for Generation Z. Empirical evidence has demonstrated that tourist satisfaction plays a significant role in mediating the relationship between the two external factors and the loyalty towards a place. This suggests that while digital experiences and environmental awareness directly influence satisfaction, their effects on destination loyalty are mediated through perceived satisfaction levels. This research provides new insights into the behaviour of Generation Z travellers and suggests that destination marketing strategies should emphasise providing satisfying digital experiences and eco-friendly practices to increase destination loyalty.
The attractiveness of destinations, particularly beaches, influences tourists’ selection and visits. This study sought to ascertain visitors’ perceptions of beach destination attractiveness and explore whether these perceptions are associated with sociodemographic factors. Data collected from beach visitors (N = 313) through a survey were analysed using descriptive statistics and Chi-square test. The results revealed that while users perceived geophysical features (73.7%) and access, safety, and comfort (66.9%) as attractive, they considered scenery and cleanliness (27.9%) and facilities and services (27.6%) dimensions as not readily attractive. The results also showed that the age, education, marital status, continent of origin and purpose of visit are significantly associated with perceived beach destination attractiveness. Most importantly, overall beach destination attractiveness is significantly correlated with gender, nationality (tourist type), and continent of visitors. The study recommends that regulators and beach management should essentially engage in infrastructure, service, and sanitation improvements at the beaches, and adopt target marketing, to meet diverse visitor needs, uphold the appeal and viability of these coastal destinations, and promote sustainable tourism development in Ghana and West Africa.
Práticas sustentáveis em eventos religiosos
As festas religiosas que acontecem no Brasil atraem fiéis de diversos locais e geram impactos sociais, ambientais e econômicos nas regiões e entornos das cidades em que ocorrem. Ainda que existam estudos que discutam os impactos social, ambiental e econômico de eventos religiosos no Brasil, a literatura carece de pesquisas que analisem os impactos ambientais da Festa de Nossa Senhora da Abadia. Assim, este estudo visa analisar a sustentabilidade ambiental da Festa de Nossa Senhora da Abadia em Romaria - MG, identificando seus principais impactos ambientais e propondo medidas para tornar o evento mais sustentável. A pesquisa adota uma abordagem qualitativa, exploratória e descritiva, utilizando métodos de pesquisa de campo e documental, incluindo observação direta e análise de documentos. Os resultados revelam que a festa gera impactos ambientais, especialmente em relação à geração de resíduos e ao consumo de água e energia. A pesquisa sugere a necessidade de uma gestão mais eficiente dos recursos naturais e de uma conscientização por parte dos participantes e organizadores da festa, visando tornar a Festa de Nossa Senhora da Abadia em Romaria - MG, um evento mais sustentável e ambientalmente responsável.
Sustentabilidade, Festa de Nossa Senhora da Abadia, Impacto ambiental, Medidas sustentáveis, Comunidade local e regional.
Comparative analysis of the gastronomic tourism offerings in Ecuador and its main South American competitors
This study carries out a comparative analysis of the management of gastronomic tourism in South American capitals as tourist destinations. For its development, the guidelines of the World Tourism Organisation (UNWTO) (2020) for the development of gastronomic tourism were used as a reference framework, as a benchmarking tool to evaluate the performance of gastronomic tourism in the reference countries. The study employs an integrative methodology, combining quantitative and qualitative approaches to generate both descriptive information on the territorial characteristics of the study area and quantitative data to project trends and potential territorial consequences of gastronomic tourism in the analysis units. As a fundamental result, it was possible to draw the parameters that characterise each of the destinations analysed. Additionally, strategies for improving the gastronomic tourism offer in Ecuador are presented.
The relationship among destination quality, place attachment, and happiness
Destination quality and place attachment are pivotal factors in enhancing tourist happiness and fostering sustainable tourism development. High-quality destinations not only encourage visitors to affirm their positive experiences but also cultivate a unique sense of place attachment. These emotional connections attract tourists while enriching their journeys with meaningful spiritual experiences. This dynamic not only enhances tourist happiness but also plays a crucial role in driving sustainable development in the tourism industry. The primary purpose of this study is to examine relationships among long-term Chinese tourists’ perceptions of destination quality, place attachment, and happiness in Thailand. Understanding the intricate interplay among these factors provides deeper insights into tourism development and informs improved destination management strategies. The ultimate goal is to enhance the attractiveness and competitiveness of tourist destinations by improving destination quality. This study employed a questionnaire survey method, collecting data from 372 long-term Chinese tourists in Thailand. The results indicate that destination quality directly enhances happiness and fosters place attachment. Moreover, place attachment fully mediates the relationship between destination quality and happiness. These findings underscore the importance of prioritising destination quality and nurturing place attachment as key considerations for tourism development. Result findings also provide valuable references for advancing tourism development, offering theoretical and practical insights for future research and strategic growth in tourist destinations.
Adoption of social policy for marine waste management to improve environmental degradation for sustainable beach tourism
This research aims to study the social policies of marine waste management implemented to mitigate environmental degradation and promote sustainable beach tourism, focusing specifically on the initiatives of local government administrators. Existing research has predominantly focused on green and eco-tourism, often overlooking the critical role of marine waste management. Thus, the objectives of this research are: 1) to examine the adoption of social policies initiated by local government administrators in managing marine waste and their impact on mitigating environmental degradation for sustainable beach tourism; and 2) to determine the extent of the effectiveness of the guidelines for activities on how to reduce marine waste in order to alleviate environmental degradation. The study area covers Koh Chang Island, which is a popular beach and coastal tourist attraction. The methodology employed a qualitative approach to collect the data, which involved eight participants undergoing three sets of semi-structured interviews. The content analysis of the findings indicates that the social policy framework implemented by administrative efforts in marine waste management can bolster policy coherence and implement activities to enhance the environmental conditions that are crucial for preserving beach tourism destinations. In the discussion and the conclusions sections, the importance of increased awareness, promotion of the eco-friendly behaviours of stakeholders, implementation of practical measures, and enforcement of regulations are presented. Additionally, the involvement of government administrators is deemed indispensable. Lastly, this study acknowledges its limitations and offers recommendations for future research.
marine waste management, environmental degradation, social policy, sustainable beach tourism, local government administration
Índice de sustentabilidade do turismo regional
Este estudo apresenta a aplicação do Índice Sintético de Sustentabilidade do Turismo (IS-SIS) no Norte de Portugal, com enfoque nas regiões do Cávado e do Ave. O seu objetivo é avaliar o estado de sustentabilidade destes destinos num contexto de aumento significativo da atividade turística desde 2013. Recorrendo a um robusto inquérito por amostragem à população, com mais de 1200 respostas, e a entrevistas a especialistas, a investigação valida o IS-SIS, uma ferramenta reconhecida a nível nacional e internacional. Ao envolver a sociedade local e especialistas, o estudo promove o diálogo entre as partes interessadas, oferecendo uma nova perspetiva muitas vezes ausente ou negligenciada nas metodologias convencionais. Através desta abordagem, o estudo avalia os níveis de sustentabilidade das regiões analisadas, identificando as dimensões sociais, económicas, políticas e ambientais críticas que necessitam de ser revistas. Ao examinar os indicadores individuais e colectivos, o estudo identifica áreas de melhoria e oferece perspectivas para as administrações regionais. Esta metodologia inclusiva não só avalia o estado atual da sustentabilidade, como também facilita a tomada de decisões informadas para o desenvolvimento futuro destes destinos turísticos. Em última análise, a investigação contribui para o avanço da compreensão da sustentabilidade do turismo e da importância do envolvimento da comunidade através de abordagens participativas para alcançar um turismo responsável.
Índice sintético de sustentabilidade, sistema de indicadores de sustentabilidade, governação, Norte de Portugal
sistema de indicadores de sustentabilidade
31 anos de valor percebido no turismo e áreas correlatas
Apesar da importância do valor percebido para o turismo, até o nosso melhor conhecimento, não há artigos bibliométricos ou revisionais que buscaram compreender as raízes teóricas-temáticas do valor percebido e as trilhas atuais do constructo em relação às suas fronteiras. Neste sentido, visando atuar neste gap, realizamos um estudo bibliométrico com análises de cocitação e de acoplamento bibliográfico. O objetivo, portanto, foi analisar as bases conceituais que sustentam as pesquisas em valor percebido e as fronteiras do conhecimento atual sobre o tema. Seguimos como protocolo metodológico o SPAR-4-SLR, referência em estudos revisionais e bibliométricos. A coleta de dados foi realizada na Web of Science restringindo a artigos científicos publicados até 2022. Nossa amostra final foi de 257 artigos. Apresentamos resultados descritivos e mapeamentos gráficos. Nossos resultados descritivos incluíram evolução de trabalhos por ano, publicações por autor e publicações por periódico. Nossos mapeamentos gráficos foram divididos em mapa de análise de cocitação e mapa de acoplamento bibliográfico. Entre nossos principais resultados, identificamos 6 clusters de bases-teóricas (cocitação) e 5 clusters de fronteiras-teóricas (acoplamento bibliográfico). A contribuição do artigo reside na organização, síntese e análise do estoque de conhecimento de valor percebido no turismo.
Prioritizing Factors Influencing Travelers' Sharing of Travel Experiences on Social Media
Social media platform is one of the most used platforms for travelers worldwide to share their travel experiences. Recently, Oman has also started gaining attention as a tourism destination when people started sharing their travel experiences through photos, videos, blogs on social media platform. This presents an opportunity to harness the potential of social media for promoting Oman's tourism industry. To leverage this opportunity, it is important to delve into the key factors that motivate and inhibit travelers from sharing their travel experiences on social media platforms. Therefore, this study takes a comprehensive approach to identify and prioritize the key motivating and inhibiting factors using the Analytic Hierarchy Process (AHP) technique. The insights gained from this research can provide valuable insights to tourism stakeholders and policymakers, enabling them to refine their strategies for promoting Oman as an attractive and competitive tourist destination aligning with the goals outlined in the National Tourism Strategy 2040.
The economic sustainability of destinations has become an evolving topic, specifically in the gastronomic tourism sector where new strategies are being called to make the sector more competitive and sustainable through the proposal of models for transitioning to a sustainable economy, supported by eco-friendly production and consumption. Despite the increasing interest in the topic, there is a scarcity of synthesis studies mapping research in sustainable gastronomy tourism, particularly regarding conceptualization, construct denominations, and fundamental factors for transitioning to a sustainable economy. The objective of this study is to map the literature on sustainable gastronomic tourism and to identify the factors of gastronomic tourism that may condition the transition to a sustainable economy. This is achieved through a scoping review of the literature, supplemented with a bibliometric study. Gastronomic tourism stands out as a crucial sector for transitioning to more sustainable economies by promoting low impact consumption and production and contributing to the implementation of the Sustainable Development Goals. The analysis undertaken allowed to conclude that the topic is increasingly capturing the interest of academia, although the current state of the literature is characterized by a reduced heterogeneity in research methods and that studies are predominantly focused on food production, accommodation and food and wine tourism, with a lack of studies involving other typologies of tourism. Avenues for future research are identified as well as the limitations of the current study.
Scoping review, gastronomy experience, sustainable economy, sustainable gastronomy, sustainable destination management.
Changes in Seasonal Patterns and Resilience of Domestic Tourist's Demand During the Pandemic
This study aims to illustrate the changes in seasonal patterns and models the resilience of domestic tourists through the quantitative method. This study produced several findings. First, the pandemic impacted the number of trips as well as the travel patterns of domestic tourists. The seasonality index has succeeded in identifying a reduction in the peak season numbers during the pandemic period. A higher Gini coefficient during the pandemic showed an uneven distribution of the number of the monthly trip. Second, the response of domestic tourists to social movement restrictions was instant, and it took 18 months to recover.
What will I share? An evaluation of electronic word-of-mouth on service quality and the tourist experience
A competitividade e a sustentabilidade de um destino dependem principalmente de sua capacidade de proporcionar experiências enriquecedoras aos visitantes e, ao mesmo tempo, garantir a excelência na prestação de serviços (Zibarzani et al., 2022). Esta pesquisa buscou realizar um estudo de caso na cidade de Bento Gonçalves, localizada no Rio Grande do Sul, tendo como objeto de estudo o passeio do Trem do Vinho, utilizando o conteúdo gerado pelos usuários por meio do site Tripadvisor para analisar a experiência dos turistas e suas percepções sobre a qualidade dos serviços durante o passeio de trem. Para isso, utilizamos uma revisão teórica sobre experiência, qualidade de serviço, satisfação do cliente, conteúdo gerado pelo usuário e avaliação de serviços turísticos. A abordagem metodológica incluiu a caracterização da pesquisa, a coleta de dados e os procedimentos de análise adotados. Os resultados mostraram a complexidade da análise da qualidade no turismo, que envolve várias facetas, incluindo a atração principal, os serviços secundários e as partes envolvidas.
What Motivates Tourists to Take Wildlife Selfies?
The main objective of this research is to study the motivation behind clicking selfies with animals at wildlife tourist attractions (WTAs) in India. This study adopted a qualitative approach, and in-depth, face-to-face, one-on-one interviews were conducted with 16 respondents. The findings of the present study indicate the diverse range of motivational and influencing factors (e.g., ethical and animal welfare concerns, conservation advocacy, cultural and heritage connections, thrill and novelty, affordability, adventure and excitement, safety and ethical standards, personal growth and exploration, creation of travel memories, societal trends and peer influence, capture memories and souvenirs, environmental and conservation concerns, educational motivations, aesthetic value, escape from everyday life) that shape tourists' decisions to take selfies with animals. The findings of this research illustrate several motivational factors for taking selfies of animals at wildlife tourist attractions (WTA) in India, which can be used in creating public awareness about the negative impacts of selfies on wildlife. This research also offers new insights into the ongoing discussion on ethical wildlife tourism and the conservation of natural ecosystems in this age of social media.
Despite the extensive body of research on the experience economy within the food industry, there remains a noticeable gap in understanding the customer experience, especially in the context of theme restaurants. The theme restaurant industry attracts customers as it offers a truly exceptional dining theme-related experience. Integrating experience economy realms into theme restaurants enhances the overall customer experience, creating a lasting impression in their memory and increasing the likelihood of repeat patronage. However, there is scarcity of studies on the role of the experience economy in theme restaurants, which might give profound implications to business owners and tourism boards. Thus, this study aims to assess essential realms theme restaurants should incorporate. This narrative review provides an extensive understanding by analysing 26 articles from academic search engines. The elements discovered were divided into five distinct categories: (1) education, (2) entertainment, (3) escapism, (4) aesthetics, and (5) sweet spot. Incorporating these domains into a theme restaurant is crucial as it offers delectable food and memorable dining experience for customers. This understanding and utilization of experience economy concepts may serve as a strategic guide for owners seeking to create extraordinary theme restaurants that align seamlessly with the demands and desires of discerning consumers.
Tourism e-Storytelling in creative territories: proposal of a model for a digital multiplatform of e-Storytelling in creative territories
The research purpose of this paper is to develop a proposal for a model for a digital multiplatform of e-Storytelling in creative territories. For that a literature review was undertaken, to elucidate the current state of the art concerning the main concepts: creative tourism development models, creative territories, and e-Storytelling. Following a list of creative manifestations, creative territories and localized creative networks in continental Portugal were compiled and a comprehensive examination of creative territories' attributes was conducted, enhancing the understanding of the multifaceted dimensions that shape these dynamic spaces. This information provides a solid and inspiring foundation for the design of an innovative multiplatform e-Storytelling model for creative territories. The model promotes community engagement, facilitating user interaction for a dynamic narrative network in creative territories. It ensures cultural preservation through meticulous curation, safeguarding unique historical and cultural essence. The research's implications extend to tourism management, marketing, and digital technology, offering valuable insights into the dynamic interplay between creativity, tourism, and digital media. The proposed model serves as a practical guide for practitioners and policymakers aiming to enhance tourism storytelling in creative territories.
Keywords | e-Storytelling; digital multiplatform; creative tourism; creative territories; creative narratives
The mobile app frontier in the hotel sector
This study aims to investigate the benefits, challenges, opportunities, and risks of mobile app technology in the hotel sector. Data was collected from 12 managers of 5-star hotels operating in Turkey through interview. The collected data was analysed to explore the benefits, challenges, opportunities, and potential risks associated with mobile app technology. In this study, a kappa analysis was performed by two experts in the field who coded the interview data. The resulting value was 0.77, indicating a high level of agreement among the findings. The study revealed various opportunities such as personalized customer experiences, improved efficiency, and enhanced communication through mobile apps in hotels. However, it also identified challenges like technical issues, concerns about data security, obstacles to adoption, and staff adaptation. Furthermore, potential risks such as reduced traditional interactions and technological glitches underscore the need for careful consideration. This research delves into the complex landscape of mobile application technology within the hotel sector, uncovering its potential for transformation, navigating challenges, and highlighting key opportunities while addressing associated risks meticulously.
While the relationships between food and tourism are largely analysed, the study of the role of sweets in food tourism is limited. This research presents a study of rural producers of sweets, alfajores and jams in the Campos, Ríos y Lagunas region of the Province of Buenos Aires, Argentina, with the objective to analyze the challenges and opportunities of the elaboration of sweets as an agricultural activity, and the contribution it makes to local communities through the process of awarding tourism value to local products. Based on interviews with twelve local producers, results show the difficulties for the protection and promotion of the local product, and discuss the role of the producers in sweet-based food tourism. This research addresses a gap in food tourism based on the role of sweets in the planning and development of rural tourism. While this activity generates synergies that contribute to regional economic development, future collaboration and cooperation among public and private stakeholders will increase the relevance of sweet products in tourism.
“Uma vez que as vinhas e os olivais partilham áreas geográficas, a combinação de experiências de enoturismo com olivoturismo pode resultar em sinergias na economia local. Assim, os gestores do turismo do azeite e do vinho podem necessitar de trabalhar em estreita colaboração.” (Hwang & Quadri-Felitti, 2021, p.13). Em linha com a ideia de Hwang & Quadri-Feltti (2021), este estudo pretende compreender de que modo as quintas de enoturismo da região do Douro promovem a simbiose dos Patrimónios Alimentares (PA) vinho e azeite. O Eno-Olivoturismo é um nicho de mercado ou, um Turismo de Interesse Especial (SIT) (Pulido-Fernández et al., 2019, 2020; Parrilla-González et al., 2020) envolvendo experiências criativas de vinho e azeite, revelando consciência de sustentabilidade, promovendo a cultura local, e sendo um catalisador da imagem do destino. No entanto, a revisão da literatura mostrou falta de estudos que abordassem as sinergias entre os produtos endógenos (tais como o azeite e vinho), com o turismo. No sentido de acrescentar algo à ciência, foi escolhida uma abordagem integrativa, seguindo as premissas de Pyo, (2015) e Kotler et al. (2006). Para Pyo (2015), “Integrar funções de segmentação, mercados e posicionamentos (SMP) turísticos pode ser benéfico para o marketing do destino. A integração destas funções estabelece-se mediante um vínculo entre os atributos do destino (entre as quais os produtos endógenos e os PAs), as necessidades e desejos dos turistas, e reconhecendo a contribuição sistémica de cada função e das suas inter-relações” (Pyo, 2015, p.253-254). Para Kotler et al. (2006), o sucesso desta teoria depende de uma forte estratégia de informação e comunicação, que é justificada por Natter et al., (2008) como geradora de maior eficiência organizacional. Assim, a integração do azeite na experiência de enoturismo, pode contribuir para a competitividade dos destinos, atração de visitantes e diferenciação da oferta. Para dar notoriedade a produtos, serviços, experiências e territórios e ainda permitir a comunicação entre pessoas, a Internet tornou-se numa fonte de informação turística de elevada qualidade, com um número crescente de turistas a consultar a gama de produtos e serviços oferecidos (Cristóbal-Fransi, et al., 2013). A partir de uma ótica de oferta, Chung & Buhalis (2008) acreditam em websites e redes sociais como importantes ferramentas de informação, comunicação e marketing, sendo construtores de reputação e influenciadores de consumo. Zhang & Dran, (2002) e Chen & Macredie (2005) reforçam, dizendo que os websites são a primeira referência que os clientes têm para formar uma opinião da organização e da sua oferta. Visando compreender o grau de maturidade da informação constante nos websites das quintas de enoturismo do Douro, quanto à integração do azeite e vinho nas experiências, propusemos um Modelo de Avaliação de websites inspirado na metodologia eMICA (Extended Model of Internet Commerce Adoption) (Burgess & Cooper, 1998, 2000, 2002; Ting, 2013), tomando oito domínios em conta (em vez dos quatro originais do constructo): organizacional, informacional, promocional, relacional, transacional, interatividade, multimídia e design e médias sociais. Para a obtenção de informação foi adotada uma metodologia qualitativa, analisando o conteúdo dos websites de 290 empresas vitivinícolas onde 146 tinham presença online e 35 eram também produtores de azeite. Assim, o foco esteve nos 35 produtores de azeite e de vinho. Os resultados mostraram a necessidade de dar maior atenção à qualidade da informação comunicada e às estratégias de interação com os visitantes. Quanto às sinergias associadas ao vinho e ao azeite, existe uma lacuna significativa nas áreas da comunicação integrada e do marketing. As limitações deste estudo são o seu confinamento a uma região vinícola específica (Douro) e uma abordagem única do ponto de vista da oferta. Em relação às contribuições para as empresas, recomendamos que os gestores definam estratégias mais interativas para o seu website, pois uma atrativa presença online poderá gerar um impacto positivo na imagem da organização, com os consequentes benefícios no desenvolvimento do negócio (Dedrick, Gurbaxini & Kraemer, 2003; Can & Alatas, 2017). Para tal, sugerimos uma série de orientações na conceção do site corporativo do eno-olivoturismo, que deverá incluir um conjunto de funcionalidades básicas ligadas às oito dimensões propostas. Uma presença eficaz na Internet significará melhores resultados, quer no número de visitas, quer no número de reservas efetuadas.
Património Alimentar Vinho & Azeite, Eno-Olivoturismo, Avaliação de Websites, Douro.
The Tourism Image of the Island Destinations of Greece
The images that people form regarding the various tourism destinations, when estimated, evaluated and combined with other factors, result in a travel decision. It is argued that the images that people form are a way of organizing the various stimuli they receive daily. The purpose of this article is to investigate all the factors that affect resilience in the 60 main island tourism destinations of Greece and shape their tourism image. Given the factors that shape the image and its separation into Basic and Specific, a process of quantitative assessment of the image of island destinations based on objective measurements was developed. The methodological framework was based on the combination of the characteristics of each island destination with statistical methods and numerical data. The resulting quantitative estimates lead to value crises and further allow the formation of an appropriate tourism policy framework for the island destinations of Greece that enrich their tourism product and diversify their tourism image.
De cidade a destino turístico… Uma revisão de literatura sobre o modelo de trabalho em rede
Resumo O presente artigo evidencia, por via da análise e discussão de literatura realizada, o conjunto de desafios inerentes à adoção de um modelo de gestão de trabalho em rede em destinos turísticos urbanos. Num contexto globalmente competitivo e instável, releva-se a obtenção de economias de escala e as complementaridades resultantes do envolvimento de atores diversos a intervir num determinado território. Neste sentido, privilegia-se sensibilizar os gestores dos destinos, em particular urbanos, e restantes atores a intervir sobre os mesmos para o conjunto de motivações associadas à interação entre si e para os fatores que promovem a consolidação desta última. Realça-se o potencial de inovação suscitado pela aprendizagem que resulta da mobilização de competências externas. Face à escassez de investigação sobre dimensões suscetíveis de diluir as resistências psicossociológicas inerentes à adoção do modelo de trabalho em rede e de o potenciar, a investigação realizada colmata um gap de informação na medida em que faculta o acesso a boas práticas e a exemplos de casos de sucesso, atuando, desta forma, como um instrumento facilitador face à agilização da predisposição gerada entre os potenciais stakeholders.
trabalho em rede; destinos turísticos urbanos
Methods of assessing carrying capacity in hiking trails
The sustainability of the tourism system has become a growing concern, especially in recent decades. The impact of tourist activity on ecosystems, the overuse of some tourist infrastructure and facilities, and in many cases the lack of monitoring of these flows and their impacts, have highlighted the need for better planning and management of resources. Defining the carrying capacity of trails is an essential tool for the sustainable management of tourist flows, particularly in sensitive areas and ecosystems. The aim of this study is therefore to identify and evaluate the main methods used to assess the carrying capacity of hiking trails, to identify the correction factors used and the main areas of application of the proposed methods. The search carried out in four scientific repositories and the application of the PRISMA methodology allowed the identification of 39 scientific articles to be included in the review process. The majority of the studies identified use the Cifuentes (1992) methodology, which assesses the carrying capacity of hiking trails located in classified and/or protected areas, mainly on the American continent, with a focus on those published in the last four years.