Percepções do mercado online teutónico e oportunidades para a indústria de viagem de aventura

Authors

  • Sandra Maria Coreia Loureiro Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE)
  • Eduardo Moraes Sarmento Universidade de Lisboa (Instituto Superior de Economia e Gestão)
  • Constantin Witt-Dorring Instituto Universitário de Lisboa (ISCTE-IUL)

DOI:

https://doi.org/10.34624/rtd.v1i27/28.9995

Keywords:

Adventure travel tourism, online experience economy, generation Y

Abstract

This article analyses the potential of e-commerce in the niche market of adventure travels. Tourists have been increasingly booking travels worldwide with the help of online platforms instead of the offline and traditional travel agencies. This situation performs an opportunity to maximize the online travel market. Another important trend is related to e-commerce business that has also been increasing as well as the market for adventure tourism. Under this context, the present article analyzed several existent online platforms for booking adventure travels through a survey of 310 questionnaires in order to find out the Teutonic consumer perception about such platforms.

 

References

Imagem da capa do vol.1, nº27/28 (2017) da revista RT&D

Downloads

Published

2017-01-01

Issue

Vol. 1 No. 27/28 (2017)

Section

Tecnology and smart tourism

How to Cite

Percepções do mercado online teutónico e oportunidades para a indústria de viagem de aventura. (2017). Journal of Tourism & Development, 1(27/28), 1435-1445. https://doi.org/10.34624/rtd.v1i27/28.9995