Storytelling: motivations, authenticity and involvement of cultural tourists

Abstract

Given the changing needs and desires of tourists over time, the increase in the economy of experience and the growth of technological innovations, the search for stories has increased significantly in recent years. As a result, a type of tourism demand has emerged from experience with a special emphasis on guided tours – the storytelling becomes an important part of tourist experience. It is essentially on the basis of this assumption that this article appears. The aim of the present work is to understand how the storytelling experience influences the total experience of the tourists’ travel. Specifically, it is proposed a conceptual model where it is suggested that cultural motivations have a positive impact on authenticity perceptions, which in turn positively impacts the involvement of tourists with the journey in a context of storytelling.